Rhug Estate products have been stocked by Partridges of London for many years. Partridges opened its doors in Sloane Street, Chelsea, in 1972 and quickly gained a reputation for selling the best quality food from British producers. In 1994 it was awarded its Royal Warrant by Appointment to Her Majesty The Queen.

In a ground-breaking move, Partridges has agreed to sell the Rhug Wild Beauty luxury skin and body care range online until 31 December 2020. A first for the food shop as it has never sold skincare products before.

Partridges’ slogan has always been, ‘good things for the larder’ and it is one of the few remaining family-run food shops in central London. It still cherishes its original idea of providing the very finest quality foods which include Rhug Organic chicken, beef, pork and game.

Now located on the Duke of York Square on the Kings Road, Chelsea the Sloane Square branch of Partridges, as well as selling thousands of food and drink products, has its own delicatessen counter, a weekly Saturday Fine Food Market and a huge range of American groceries.

Rhug Wild Beauty features in Partridges’ Christmas guide and customers are able to purchase individual items from the skin and body care collection from its website: www.partridges.co.uk

Lord Newborough, Owner of Rhug Estate said, “We have been delighted to work with Partridges for over 12 years and are grateful to be given this unique and privileged opportunity to introduce our new skin and body care collection to Partridges’ customers who instinctively support British producers. Our new skincare collection is created using many highly beneficial ingredients found around Rhug Estate and the majority of the products are produced in 100% recyclable glass jars or bottles. As Wild Beauty is probably the most sustainable and well certified organic and natural skin care collection to be launched onto the market in 2020 we thought it fitted perfectly with Partridges’ values.”

At the heart of Rhug is Lord Newborough’s commitment to an organic lifestyle. Rhug Farm is self-contained and applies the highest standard of sustainability. The organic farming enterprise extends to two farms and has grown over the past 20 years to nearly 8,000 acres. Organic beef, lamb, chicken, deer, bison, turkey, goose, and game when in season, are reared on the farms.

Rhug Estate launched its new Wild Beauty skin and body care collections earlier this year. The collection uses the highest quality natural, organic, hand-picked and wild foraged ingredients from around the Estate in Denbighshire, north Wales.