Rhug Estate Owner, Lord Newborough, has started work on his latest venture - an organic and natural face and body care range of creams. The newly formed company Rhug Organic & Natural Ltd has been set up this week.
The skincare business will be an extension of Rhug’s present activities which have been built on the reputation of producing the highest quality, healthy and organic meat supplied into the best restaurants and hotels in London, Hong Kong, Macau, Singapore and various countries in the middle east.
Lord Newborough said, “I am extremely excited by the prospect of this new and exciting business. The concept is based on herbs and berries, seaweed and homegrown honey found in this area of north Wales. I want the skincare products to embrace everything the Rhug brand stands for - organic, healthy and natural. In this beautiful part of the countryside where we are blessed with fresh air, beautiful mountains, lakes, rivers and stunning coastline, it is my aim to create a body care range which captures and reflects the essence of this area.”
Lord Newborough will himself be spearheading the new Organic & Natural Ltd team at Rhug on a day to day basis assisted by Amy Coleman, Assistant Manager of Rhug’s retail interests. Anastasiia Berezhna is the newest member to join the team, she has been involved from the inception and will be the Ambassador for promoting the products as soon as they are ready to launch.
Anastasiia will be the face of Rhug. She will work closely with the rest of the team. Lord Newborough said, “Anastasiia’s involvement at this early stage is important in order to give her greater insight into the production, packaging and presentation of the product that she will be promoting. Both Amy and Anastasiia are passionate about body care and their input into the success of the business will be invaluable.”
Anastasiia studied Economics in University, has extensive experience in travel, cosmetics and fashion. She said, “I am thrilled to be involved in this business. I am passionate about anything to do with body care, particularly if they are natural and organic. I look forward to working with the team and being part of its success. Rhug is a strong brand and is all to do with embracing what nature has to offer. This is what we will be doing with our body care products.”
Kelly Partner, of Innovation in Creation Ltd, is the acting consultant for the new business. Kelly brings with her a wealth of experience having already been involved in developing a similar bespoke body care range over the past six years. Barbara Scott-Atkinson, of Natural Skincare Solutions Ltd, will be developing the range of bespoke body and face cream products for Rhug Organic and Natural Ltd which will include vegan hand wash and creams.
Lord Newborough said, “This new product range will be taken to existing Rhug customers including shops, five-star hotels, restaurants and other outlets. We will also be launching the product online and it is intended to take this product global We hope to create further jobs on the back of this new venture which will be highly beneficial to this area of north Wales.”
Rhug Farm shop, near Llangollen, in north Wales, already carries a stock of health and beauty products and will be stocking the new own branded products as soon as they are available.
The next 12 months will be very intensive with development and testing of the products, the creation of the packaging and promotion of this new bespoke range of products, which will hopefully be launched by April 2020. Lord Newborough is also seeking endorsements from professional and famous people.