With an abundance of natural and organic plants growing all around Rhug and a recognition that organic and natural ingredients can deliver very positive benefits for the skin, the idea of creating a truly luxurious skincare collection using the finest organic and wild foraged ingredients from the estate was born. Wild Beauty is the brainchild of Rhug Estate owner Lord Newborough since taking the decision to create a skincare collection, a small, dedicated and passionate team has been striving to create products that are as exceptional as they are beneficial, using sustainably sourced ingredients, including organic crops, wild forage, spring water, honey and beeswax from the Estate.